Social Media Management
Your Work Is the Content
You already produce the best marketing material there is — finished roofs, cleared lots, tidy panel boxes, before-and-afters that speak for themselves. The problem isn't material. It's that nobody has time to post it at nine at night.
The problem
A Page That Went Quiet Two Years Ago
People check your Facebook page before they call — not to be entertained, but to see whether you're still in business and whether your work looks good. A page whose last post is from three summers ago answers the first question badly.
You're not trying to become an influencer. You're trying to look like a real, active business to somebody deciding whether to trust you with their house.
- Hundreds of job photos sitting on a phone, never posted
- Posting happens in bursts when somebody remembers, then stops
- Reviews and compliments never make it onto the page
- Seasonal work gets promoted after the season already started
What's included
Handled on a Schedule, Built From Your Real Work
You send photos from the job — we handle turning them into a steady, professional-looking presence.
- A simple strategy for the platforms your customers actually use
- Branded posts built from your job photos
- Before-and-after posts, which outperform almost everything else
- Project highlights and completed-job features
- Educational posts that answer what customers ask you
- Seasonal campaigns timed before the season, not during
- Real reviews and testimonials turned into posts
- Scheduled in advance so the page never goes dark
- Page setup and cleanup so the basics are right
- Plain-language reporting on what's landing
Worth being straight about: social media is a trust and visibility play, not usually a direct lead faucet for the trades. It helps when a customer is deciding between you and two other quotes — it rarely replaces search or referrals. If you only have budget for one thing right now, local SEO usually wins.
How it works
You Send Photos. We Do the Rest.
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We Set Up the Basics
Clean up the page, fix the business info, and agree on what kind of posts fit your business and your customers.
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You Send Job Photos
Snap them from the jobsite and send them over — that's the only ongoing ask on your end.
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We Build and Schedule
Posts get created, scheduled ahead, and reported on. The page stays active without anybody staying up to manage it.
Questions
Straight Answers
What if I don't have good photos?
Phone photos from the jobsite are fine — that's what most of this is built from. We'll tell you the handful of shots worth grabbing so it becomes a habit rather than a project.
Which platforms do I actually need?
For most trades, Facebook does the heavy lifting, with Instagram second for visual work like landscaping and remodeling. We'd rather do one or two well than spread you thin across five.
Do I have to post videos or get on camera?
No. It helps for some businesses, but plenty of trade pages do well on photos and straightforward posts alone.
Will this get me leads?
Sometimes directly, but the bigger effect is trust — a customer comparing quotes sees an active page with real work on it. Anyone promising a flood of leads from social media for the trades is overselling it.
Do I approve posts before they go up?
Yes, if you want to. Some owners want to see everything first, others want it off their plate entirely. Either way works.
Pairs well with
Where the Bigger Wins Usually Are
Start here
Put Your Work Where Customers Can See It
Tell us what you're currently posting, if anything. We'll tell you honestly whether social is worth your money right now or whether something else should come first.